What is the point?

Big Christianity is akin to big business. It’s the ubiquitous force that propels life whether or not we are agree with it, like it, or are even aware of it. For some it is a quiet coexistence, others despise the intrusion of Christianity on the affairs of public life and culture. The business of God seems to be reaching a new scale. There are Jesusfied versions of everything from Guitar Hero to the Twitter. Books, magazines, fundraising consultants, DVD’s and breath mints are just a few of the things you can buy in a Christian brand. The less-than-subtle construction of a separate world of commerce and culture and celebrity requires some scrutiny.

Here at Big Christianity, we attempt to pull together some of the noteworthy happenings from the land of the Christians and, when needed, provide a little cross-cultural translation. From the outset, BC recognizes (and is thankful) that there is no monolithic Christian culture. Like everything else in the 21st century, it is fractured and fractious, wrestling over the what some declare the dead metanarrative of modernity. Big business is imploding, once hallowed institutions are dying. Is Big Christianity in for the same fate? Will denominations fall like investment houses? Time will tell, but of this we are certain, it is worth paying attention to what is happening.